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Newsletter

  • Weekly Guide: Dimensions: Banner – 160×600 or 300×250 gif/jpeg * Skyscraper -160×160 or 120×600 gif/jpeg. * Sponsored Link – 50/60 words. * Medium Rectangle – 300×250 gif/jpeg.

See archive newsletters, here.

Online Advertising Specifications

Full website takeover: For bespoke options, email info@filmjuice.com

Standard Banner

File Size: 40k (gif ) / 40k(flash) * Dimensions (Pixels): 468×60

Note: Burnt Cork Media Ltd accepts approved 3rd Party Vendors. Animation can loop indefinitely. If the banners have a white background, they must have a one pixel border surrounding the ad and once clicked, all adverts should open in a new window.

Audio

* Audio stream must be initiated by user click. No mouseover starts. * Audio stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clearly visible stop and start audio controls

Expandable Banner

Expandable bannerFile Size

* Initial File Size – 40k (flash) Initial and a further 40k (flash) Max on expansion. The expansion must be executed through a ‘streamed’ download on users’ spare bandwidth. * If streamed through Doubleclick, or Eyeblaster, files can be loaded to a maximum of 2.2mb. * Please contact approved 3rd Party Vendors for more information. This includes video adverts.

Dimensions – Initial Dimensions (Pixels) – 468×60. Expanded Dimensions (Pixels) – 468×350.

Note: Burnt Cork Media Ltd accepts 3rd party ad-serving of the above unit fromapproved 3rd Party Vendors. Expansion should activate on mouseover and deactivate on mouseoff. Expand direction is to the the left and downwards. Video is permitted, but this must be executed through a ‘polite download’ where the initial load is 40kb and up to a max of 2.2mb for the ‘polite download’. Animation can loop indefinitely, banners must include copy that encourages user interaction and once clicked, all adverts should open in a new window

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12db * All Ads must have clearly visible stop and start audio controls

Click and Close Flash Commands

The following click commands must be added to all expandable ads:

This command must be added to all expandable banners and should be activated when the user rolls into the expanded area: fscommand(“open”);This command should be activated when the user rolls out of the expanded area fscommand(“close”).

If any third party are hosting and serving the creative then the advert must have an initial creative fi le within Burnt Cork Media Ltd specs but, providing build guides are followed, additional fi les can be loaded to a maximum fi le size of 2.2mb. Please contact third party vendor for more information. This includes video adverts.

Leaderboard

LeaderboardFile Size: 40k (gif) / 40k (flash) * Dimensions (Pixels): 728×90

Note: Burnt Cork Media Ltd accepts approved 3rd Party Vendors. Animation can loop indefi nitely. If the banners have a white background, they must have a one pixel border surrounding the ad and once clicked, all adverts should open in a new window.

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clear visible stop and start audio controls

Expandable Leaderboard

File Size: 40k Initial and a further 65k Max on expansion. The expansion must be executed through a ‘streamed’ download.

Dimensions (Pixels): Initial Dimensions (Pixels) – 728×90. Expanded Dimensions (Pixels) – 728×350

For notes please see above.

Skyscraper

SkyscraperFile Size: 40k (gif) / 40k (flash) * Dimensions (Pixels): 120×600

Note Burnt Cork Media Ltd accepts 3rd party ad-serving of the above unit from approved 3rd Party Vendors. Animation can loop indefinitely. If the Skyscrapers have a white background, they must have a one pixel border surrounding the ad and once clicked, all adverts should open in a new window.

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clearly visible stop and start audio controls

Expandable Skyscraper

File Size: 40k (flash) Initial and a further 35k (flash) Max on expansion. The expansion must be executed through a ‘streamed’ download on users’ spare bandwidth. If streamed through Doubleclick, or Eyeblaster fi les can be loaded to a maximum of 2.2mb. Please contact Doubleclick, or Eyeblaster for more information. This includes video adverts.

Dimensions: Initial Dimensions (Pixels) – 120×600. Expanded Dimensions (Pixels) – 350×600

Note Burnt Cork Media Ltd accepts 3rd party ad-serving of the above unit from approved 3rd Party Vendors. Expansion must activate on mouseover and deactivate on mouseoff. Animation can loop indefinitely. Skyscrapers must include copy that encourages user interaction and once clicked, all adverts should open in a new window.

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clearly visible stop and start audio controls

MPU

MPUFile Size: 40k (gif) / 40k (flash) * Dimensions (Pixels): 300×250

Note Video is permitted, but this must be executed through a ‘polite download’ where the initial load is 40kb and up to a max of 2.2mb for the ‘polite download’. Burnt Cork Media Ltd accepts 3rd party ad-serving of the above unit from approved 3rd Party Vendors. Animation can loop indefinitely and once clicked, all adverts should open in a new window.

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clearly visible stop and start audio controls

Expandable MPU

File Size: 40k (flash) Initial and a further 34k (flash) Max on expansion. The expansion must be executed through a ‘streamed’ download on users’ spare bandwidth. * Dimensions: Initial Dimensions (Pixels) – 300×250. Expanded Dimensions (Pixels) – 400×400

Note Burnt Cork Media Ltd accepts 3rd party ad-serving of the above unit from approved 3rd Party Vendors. Expansion must activate on mouseover and deactivate on mouseoff Animation can loop indefinitely. Expand direction is to the the left and downwards. Video is permitted, but this must be executed through a ‘polite download’ where the initial load is 40kb and up to a max of 2.2mb for the ‘polite download’. Once clicked, all adverts should open in a new window and MPUs must include copy that encourages user interaction.

Audio

* Audio Stream must be initiated by user click. No mouseover starts * Audio Stream may not exceed 30 seconds * Audio must be encoded at volume less than or equal to -12 db * All Ads must have clearly visible stop and start audio controls

Overlay

File Size: 70k (flash) to 100k (flash) Max * Dimensions (Pixels): 400×400

Note Burnt Cork Media Ltd accepts approved 3rd Party Vendors. Floating Element must be no larger that the above dimensions with a transparent background. Should contain a clearly defi ned ‘close’ button to allow the user to stop the action and close the ad. No audio to be contained within Floating ads. 15 seconds maximum floating animation. All clickable areas must be attached to visible graphics. Any ads containing transparent areas that are clickable will be returned for revision. Frequency capped to once per user per day. Cannot play over the website logo and cannot pause over other advertisements on the page. Landing spots/”Leave Behind” reminders are possible subject to availability and a cpm premium.

For specifications regarding Full Page Overlays, email info@filmjuice.com

Buttons

File Size: 10k Max for all sizes * Dimensions: 120×60 Aloud. 125×125 more

Video Advertising

Pre/Post Roll Specifications

* Video length: 15 seconds maximum * Dimensions: 480×360 (4:3 Standard) or 480×270 (16:9 Widescreen) * Frame rate: same as source or ½ of source (15 to 30 fps) * Video Data Rate: 600kbps * Audio Data Rate: 48kbps * Total Data Rate: 648kbps * Keyframe: every 30 or 60 frames (2 seconds) * File format required: FLV, Flash 7 * It is recommended to crop to TV-Safe Area and de-interlace * Video Ad is clickable, please supply a click-thru URL * Video should not include a bumper

Video Overlay Specifications

Standard Media Format

Formats supported: .JPG or Static .GIF

* If using a .JPG, it must be non-progressive * If using a .GIF, it must not be animated * Dimensions – 480×90 * This unit is clickable; please supply a click-through URL.

SWF Format (Rich Media)

Formats supported: .SWF

* Dimensions – 480×90 * Flash version – Flash 7 * Frame rate – same as source or 50% of source (15 to 30 fps) * Key frame – every 30-60 frames (2 seconds) * Requires a rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. * The rectangle should be the desired size of the ad (typically 480×90 for overlay ads). This bounding box can have an opacity of 0%, but must be present so the players can size the ad properly. * It is recommended that the overlay creative is not designed as a rectangle with hard, straight edges, in order for the creative to format properly across players with diff erent aspect ratios…

…* Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it aff ecting sizing. * A stop(); action should be placed in the final frame on the main timeline. * Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. Use relative paths instead.* Any reference to any methods or properties of the Stage class must be removed. * Must not change player quality with ActionScript. * Preloaders are built into the players, so they should not be present in the movie. * Usual ClickTag tracking parameters apply to this flash file

SMS

* All messages to have a reason / prize to interact, stop2unsub etc * Messages should be no longer than 140 characters including spaces * All messages need to be from the email brand * Burnt Cork Media Ltd to approve all messages prior to broadcast

General

* All ads are subject to approval and testing by Burnt Cork Media Ltd

* All creative should be sent to Burnt Cork Media Ltd at least 2 working days prior to the campaign start date

* Please send all creative (including those for testing) to: info@filmjuice.com

Rates

The standard rates are CPMs (Cost Per Thousand).

  • Newsletter £60
  • Banners £10
  • Skyscrapers £15
  • MPUs £18
  • Overlays £25

For bespoke packages for newsletter and online, email info@filmjuice.com


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