Today: April 18, 2024

A seminal moment for cinema. A watershed moment for the morning after pill

An advert for ellaOne, the most effective morning after pill, will launch in UK cinemas in February.

The short advert highlights ellaOne’s #MyMorningAfter campaign which seeks to end the societal judgement of women who seek emergency contraception.

The advert will appear in selected Vue, Cineworld and Odeon cinemas during the trailers for Mary Queen of Scots, Can You Ever Forgive Me, Glass, Happy Death Day 2U, Destroyer, Colette, The Favourite, A Private War, and If Beale Street Could Talk.

Check out the short film below.

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