Film Reviews, News & Competitions


Norm Of The North

Film Information

Plot: A talking Polar Bear sets off to the big city to save his Arctic home from unscrupulous developers.
Release Date: 11th July 2016
Format: DVD | Blu-ray | VOD
Director(s): Trevor Wall
Cast: Rob Schneider, Heather Graham, Ken Jeong, Colm Meaney, Loretta Devine, Gabriel Iglesias, Michael McElhatton, Bill Nighy
BBFC Certificate: U
Running Time: 88 mins
Country Of Origin: USA
Review By: Paula Hammond
Film Rating
2.5/ 5


Bottom Line

A marmite family film that will either have you twerking in your seat or racing for the eject button.

Posted July 7, 2016 by

Film Review

Norm (Rob Schneider) is smarter than the average bear. So, when he discovers that an unscrupulous property developer is trying to turn the Arctic wilderness into a luxury housing complex, he sets off to New York to throw a bear-shaped spanner in the works.

Posing as an actor in a bear suit, Norm quickly becomes the face of the campaign to “use the Arctic to sell the Arctic”. With the help of Vera Brightly (Heather Graham) and her super-smart daughter Olympia (Maya Kay) Norm hopes to scupper the campaign at the height of its popularity.

Unfortunately great female role-models and a promising set up isn’t enough to excuse the film’s lamentable lack of pace and structure. At some point in the design-by-committee process, it was clearly decided that Norm Of The North was far too serious. Who wants to teach kids about saving the planet, right? So, shoe-horned in at random points in the storyline, we get nonsensical dance sequences. There are also tasteless jokes and a gang of irritating lemmings, whose only part in the film seems to be to give the marketing guys something cute to sell to the kids at Christmas.

The film’s green credentials are, sadly, as shoddy and unpolished as its animation. The evil property developer is, unbelievably, a ponytailed pseudo-hippy called Greene. His partner-in-crime, Councilwoman Klubeck, is a corrupt, UN-style official. While the guys who ultimately save the day are business investors with hearts of gold. Make of that what you will.

Norm is Splash’s first feature-length animation and it’s not a total train-wreck. The voice actors do a fine job and there are genuinely some heartwarming moments. Colm Meaney, as Norm’s grandfather, and Loretta Devine as his love-interest, Tamecia, add much-needed warmth and charm.

Twerking bears, peeing lemmings, poop jokes, and an environmental message vague enough to fit any shade of politics, could make Norm Of The North the ideal family movie. Or you might want to stay the hell away.

Paula Hammond - Features Editor

Paula Hammond is a full-time, freelance journalist. She regularly writes for more magazines than is healthy and has over 25 books to her credit. When not frantically scribbling, she can be found indulging her passions for film, theatre, cult TV, sci-fi and real ale. If you should spot her in the pub, after five rounds rapid, she’ll be the one in the corner mumbling Ghostbusters quotes and waiting for the transporter to lock on to her signal… Email:


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