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Posted April 1, 2016 by

 
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According to a recent survey, commissioned for the launch of the new IMAX® ‘love movies’ campaign, more than half of Brits have made a life-changing decision after being inspired by a movie.

Researchers polled 2,000 adults, looking at the way people feel about movies as well as their movie-going habits – revealing that the average Briton now watches four movies a week.

On the lengths people go to watch a new film according to the survey, one in five (23 percent) booked time off work to see a screening. One in ten (11 percent) decided not to tell their boss, and skip work completely.  Excitement proved too much for some with over a third (35 percent) missing a night’s sleep to catch a film, and some prepared to pitch up overnight and camp (4 percent).

Some decided a film trumps everything, with nearly one in ten (eight percent) postponing an important life engagement including two percent admitting to missing the birth of their child.

Eileen Campbell, Chief Marketing Officer for IMAX, which commissioned the research said: “Movies have the power to inspire passion and fire up a range of emotions in people. This study gets under the skin of our love and obsession for cinema, revealing how movies can serve as a catalyst for many to find the courage to deal with important issues or provide that extra push to make the leap towards someone or something they’ve been searching for.”

In fact, 52 percent of those surveyed said that watching a film had resulted in them re-thinking their life-plan or current situation: 23 percent said they were inspired to go travelling, 19 percent reinvented their style, including their hairstyle and clothes. More dramatically, nine percent said a movie had helped them to forgive someone in their lives, three percent changed their political opinion, two percent had even decided to change gender –and one percent said a film had inspired them to come out as gay.

It also emerged around seven out of ten (68 percent) reach for a movie to cheer themselves up, while 55 percent do so to escape reality.

When asked directly how particular films had moved them, one participant said Touching The Void had motivated them to push themselves harder physically and they now run ultra marathons!

Another respondent claimed watching Raiders Of The Lost Ark, had led them to read a Masters in Egyptology and subsequently go on to become an archeologist.

One interviewee made an important discovery of the heart after watching Titanic, and “realised I was in love with someone else.”

After watching the film Lost In Translation, one respondent said he booked a life changing trip to Japan. Watching One Flew Over The Cuckoo’s Nest made one participant “understand my mother’s illness”.

Star Wars led someone to realise there was room for equality in space responding “Women can be heroes”. Another went a step further, embracing the dark side saying “I want to be a Sith Lord”.

The survey was commissioned for the launch of the new IMAX ‘love movies’ campaign.


Paula Hammond - Features Editor

 
Paula Hammond is a full-time, freelance journalist. She regularly writes for more magazines than is healthy and has over 25 books to her credit. When not frantically scribbling, she can be found indulging her passions for film, theatre, cult TV, sci-fi and real ale. If you should spot her in the pub, after five rounds rapid, she’ll be the one in the corner mumbling Ghostbusters quotes and waiting for the transporter to lock on to her signal… Email: writerpaula@icloud.com


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