Project Wild Thing

Following the successful theatrical release of PROJECT WILD THING in cinemas across the UK in October, the film is now out to own on DVD from 9 December 2013 distributed by Drakes Avenues Pictures.

PROJECT WILD THING is an ambitious, feature-length documentary that takes a funny and eye-opening look at a massive modern issue, the increasingly fragile connection between children and nature.

David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. PROJECT WILD THING is the hilarious, real-life story of one man’s determination to get children out and into the ultimate, free wonder-product: Nature.