Today: February 23, 2024

Film & Social Media

By Misha Wallace. Social media has become deeply ingrained within modern society. In fact, could we now imagine our lives without it? With celebrities, media companies and the general population tweeting

FilmJuice Social Media Editor gives the lowdown on the synergy between film and social media.

Social media has become deeply ingrained within modern society. In fact, could we now imagine our lives without it? With celebrities, media companies and the general population tweeting, liking and blogging to their heart’s content, the global community has found a way of reaching one another on a one to one basis every single day, bringing people together.

The film industry has embraced the concept of social media and the benefits it has in reaching the global community. Where once movie companies relied on marketing in magazines, television and radio, they now have the super-power of the internet and the platform of social networking sites to reach billions. A recent example of this is Paranormal Activity. A low budget movie, it launched itself from the platform of Facebook and went on to gain massive popularity and make millions. In fact Paranormal Activity 3, out now, allowed Twitter users to “Tweet Your Scream” before the film’s release, engaging interest in the film before it even hit cinemas. Before long, millions of users were tweeting their thoughts on the film’s trailer.

The film industry has also increasingly been using Facebook and Twitter to promote films, showing previews and full trailers. Although we all know that we can access this information through the likes of You Tube and directly on the movie websites, social media allows it to be instantaneously accessible to billions worldwide. Animated feature film, Rango, used the concept of Facebook games by incorporating the main character into a widely used ‘Zynga’ game and making watching the movie trailer one of the games ‘missions.’

FilmJuice understands the benefits of social media. We use Facebook and Twitter to reach you, connecting you to us and to our website, keeping you informed of all things movie-related on a day to day basis. Here at FilmJuice we consistently use Twitter and Facebook by tweeting and posting every day with direct links to all our news, reviews, features, events and competitions on our website.

As well as connecting you to the wealth of information on our website, FilmJuice like to have a bit of fun on Facebook and Twitter, creating polls for you to answer and holding Facebook or Twitter-only competitions. We love that FilmJuice, our users and all their friends and family can come together and have a good old chat about their thoughts and opinions on all aspects of film.

FilmJuice is on Facebook and Twitter for you today to quench your movie thirst. Whether you ‘like,’ follow/tweet or join FilmJuice, as a social media user you can stay in touch with us and keep up to date with all that is happening in the world of film – every single day. If you haven’t already, show FilmJuice some love on Facebook and Twitter!

Marcia Degia - Publisher

Marcia Degia, who has worked in the media industry for more than 20 years, is the Publishing Editor of KOL Social Magazine. See website:

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